![TIL that Caroline Davidson designed the Nike 'swoosh', perhaps the most recognizable logo of the 20th century. She was paid just $35 for her work. "Well, I don't love it," Phil Knight TIL that Caroline Davidson designed the Nike 'swoosh', perhaps the most recognizable logo of the 20th century. She was paid just $35 for her work. "Well, I don't love it," Phil Knight](https://external-preview.redd.it/Nj0tQ3ens1ov5qty7Y1INLvnlS981TkIA4E9h5BupU0.jpg?width=640&crop=smart&auto=webp&s=05015850ea3d91e69fbe9e7f6798e693ec778655)
TIL that Caroline Davidson designed the Nike 'swoosh', perhaps the most recognizable logo of the 20th century. She was paid just $35 for her work. "Well, I don't love it," Phil Knight
Hunter Schwarz on Twitter: "Nike was founded on this day in 1964. Its Swoosh logo was designed in 1971 by Portland State University graphic design student Carolyn Davidson for $35. https://t.co/gur3WyzzXL" /
![The Numbers Game on Twitter: "Today Nike generates $8,000 a second, with the swoosh becoming one of the most iconic logos ever made. The designer who created the logo? Carolyn Davidson. She The Numbers Game on Twitter: "Today Nike generates $8,000 a second, with the swoosh becoming one of the most iconic logos ever made. The designer who created the logo? Carolyn Davidson. She](https://pbs.twimg.com/media/FnuNbvoWAAQibI8.jpg)